Toyota to Sponsor Rally SA

30 May 2005

Toyota is to be the naming rights sponsor of the Rally of South Australia.

The event, that is a round of the Globalstar Australian Rally Championship, will be held in the Barossa Valley region and Mount Crawford Forest from August 5 to 7.


Deputy Premier Kevin Foley announced the sponsorship today at a function in Rundle Mall saying that the event would be known as the Toyota Rally SA.

'It is very pleasing that such an outstanding company of the size and reputation of Toyota has chosen not only to compete in the Australian Rally Championship, but to associate itself directly with our event in this manner', Mr. Foley said.

Mr. Foley said that this year's event would be the fifth to be promoted by the South Australian Motor Sport Board following a Government decision to support a round of the Australian Rally Championship in this State after a six-year break.

Simon Evans at the Launch of the 2005 Toyota Rally SA

'That decision has certainly proved to be correct, with the event proving to be one of the best, if not the best national rally championship round held in Australia with last year's rally setting another record attendance of nearly thirty thousand people'.

Mr. Foley said the rally in South Australia had set new standards in regard to spectator and corporate facilities in Mount Crawford Forest including a 'first' for rally with the introduction of a giant television superscreen to ensure fans could see all the action.

'The festive promotional start in the main street of Tanunda, rally headquarters at the Novotel at Rowland Flat, the Service Park at Mount Pleasant and the fantastic competition, results in another truly great South Australian motor sport event that serves to showcase our State in a very positive fashion', Mr. Foley added.

Toyota Divisional Manager marketing, Mr. Matthew Callachor said today's announcement is a continuation of Toyota's commitment to motorsport.

"We see the Toyota Rally SA as a perfect opportunity to continue our dedication to motorsport, particularly rally, in Australia."

"The Rally of South Australia is one of the best organised rallies in the country," Matthew Callachor said.

"They run huge promotions throughout South Australia in the lead-up to the rally that result in it being one of the best attended events in the championship. The special stages in the Mount Crawford Forest are a real spectacle for the fans."

For further information contact: Mike Drewer, Publicity Manager, Toyota Rally SA
Mobile: 0419 273 333 Phone: (08) 8278 1706 Email: m.drewer@bigpond.com

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